Mindless Behaviors ® is a social initiative and experiential platform that raises awareness about ingrained behaviors that are deeply embedded in our society. We connect individuals with their inner voice to create a pathway to emotional intelligence and build a sense of identity. We offer effective communication tools that enable people to increase self-awareness, enhance perceptions, and implement problem-solving tactics in everyday life.
To be aware is to acknowledge your human condition, your place in the world, and how you influence it.
By leaning into our discomfort and seeking the roots of our issues, we are able to produce sustainable solutions for a lifetime of growth.
Self-awareness begins within you, and expands to greater awareness of your place in your community.
Beatrice Adenodi founded Mindless Behaviors ® in 2014 after a tough transitional phase led her to reflect on her relationships, faith, and career. Feeling powerless and invisible, she discovered she had been ignoring her own voice and reacting without thinking in difficult situations. Beatrice set out to reclaim her power. As she grew into her voice, she realized she wasn’t alone. She recognized the impact her newly reflective mindset could make on society, and developed an innovative new approach to guide others to find their own voices. Mindless Behaviors was born.
Beatrice Adenodi is a marketing guru, awareness advocate, and founder/CEO of Mirror Ink, business consulting firm based in Minneapolis. As a first-generation Nigerian American immigrant, Beatrice had to figure everything out on her own. Over the years she built her own set of tools to overcome the challenges of life. Through her unique perspective, she has been able to help many people get out of unfortunate situations by guiding them from being reactive to reflective in their setting. A sought-after speaker, she was invited to speak on stage at Unveiled Beauty 2019 and has also been a featured guest on podcasts such as Humanship, The Eulogy, and Wild Ones.
She was driven to create her social experiential platform Mindless Behaviors in 2014 after a tough transitional phase led her to reflect on her relationships, faith, and career. Feeling powerless and invisible, she discovered she had been ignoring her own voice and reacting without thinking in difficult situations. Beatrice set out to reclaim her power. As she grew into her voice, she realized she wasn’t alone. She recognized the impact her newly reflective mindset could make on society and developed an innovative new approach to guide others to find their own voices.
With the completion of her book about these experiences, Mindless Behaviors: Breaking Through Unseen Barriers, her platform is now poised to help create generations of hopeful people.